Sneaker Size Guide: Nike vs Adidas vs Jordan vs New Balance
Ordering the right size online is easier than it looks. Every shoe on our site shows UK sizes, and each shoe page has a size guide in centimetres. Here is how the big brands compare.
Measure your foot (2 minutes)
- Put a sheet of paper on the floor against a wall.
- Stand on it with your heel touching the wall.
- Mark the tip of your longest toe.
- Measure from the wall to the mark in cm.
- Do both feet and use the longer one. Add about 0.5 cm for comfort.
Then match your cm to the size guide on the shoe page.
Nike and Jordan (men)
Nike and Jordan use the same chart.
| US | UK | EU | cm |
|---|---|---|---|
| 7 | 6 | 40 | 25 |
| 7.5 | 6.5 | 40.5 | 25.5 |
| 8 | 7 | 41 | 26 |
| 8.5 | 7.5 | 42 | 26.5 |
| 9 | 8 | 42.5 | 27 |
| 9.5 | 8.5 | 43 | 27.5 |
| 10 | 9 | 44 | 28 |
| 10.5 | 9.5 | 44.5 | 28.5 |
| 11 | 10 | 45 | 29 |
| 12 | 11 | 46 | 30 |
Women's Nike sizes are 1.5 bigger in number: a women's US 8.5 is the same length as a men's US 7.
Adidas
Adidas often labels shoes in UK sizes. On Adidas the UK size is half a size below the US men's size (US 9 = UK 8.5), while on Nike it is a full size below (US 9 = UK 8). So always compare US or cm, not the UK number, between brands.
New Balance
New Balance is usually true to size and is famous for widths: D is standard for men, 2E and 4E are wide. If you have wide feet, New Balance is a great choice.
Converse
Classic Chuck Taylor All Stars and Chuck 70s run large — most people go half a size down from their Nike size.
Vans
Vans are generally true to size. If you are between sizes, go half a size up for a relaxed fit.
Fit labels on our shoes
Thrifted shoes can stretch a little with wear. Where we know it, the shoe page shows a fit label like "Runs small" or "True to size" — check it before you order.
Still not sure? Message us on WhatsApp with your foot length in cm and the shoe you like — we'll tell you if it will fit. Browse shoes.
